Whenever I travel, my iPhone becomes my communication workhorse: My go to device for talking to customers, to team members, to friends, to family. However, there’s a definite shift taking place in how I use this device. I’ve just returned from two weeks in Munich and checked my usage. While away, I used only 17 minutes of traditional voice calls. However, on the data side of the house, the figures were a little higher. I racked up 200 megs of data roaming. O2, you’re welcome. And my data usage was drastically higher over WiFi.
In fact, what amazed me most was how WiFi actually directed my travel. There were only a few occasions when I wasn’t connected to a WiFi network. From my hotel to bars to restaurants, one of the first questions I asked was, ‘Does it have WiFi?’ If the answer was no, I’d more than likely look at somewhere else (a note for any restaurateurs). For any regular readers of the blog, this should come as no surprise. I’ve discussed on numerous occasions the importance of WiFi and the need for increased adoption of WiFi blankets.